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Code Computerlove Cusson

PZ Cussons joins Crown at Code

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By The Drum Team, Editorial

January 10, 2008 | 1 min read

Manchester-based Code Computerlove has been appointed by PZ Cussons as its digital marketing agency for its Original Source and Carex brands. Code will undertake digital strategy, planning, design and build, in addition to online marketing, following the two-way pitch.

Michael Harper, brand manager at PZ Cussons, said: “The pitch was part of the company’s overall strategy to rationalise the number of agencies used across our brands and to understand - and importantly leverage - how online can deliver our brand objectives.”

Code has also secured paint giant Crown’s digital marketing strategy brief after a three-way pitch. The agency will now overhaul the firm’s digital marketing.

Code Computerlove Cusson

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