Kuhmo tyres bring in The Foundry to create its first UK radio campaign
Cheshire-based agency The Foundry has been appointed to produce the first ever UK radio campaign for Kumho Tyres, following a two-way pitch.
Kumho has tasked out the radio brief as it looks to raise brand awareness in the UK and to reflect its new role as one of Manchester United’s official partners.
The aim of the campaign is to drive footfall to Kumho’s nationwide network of independent tyre centres.
The campaign launches with a 40-second radio ad promoting Kuhmo tryes, offering the chance to win six pairs of tickets for the Premier League fixture between Manchester United and Arsenal, as well as other United-related prizes.
It will be supported online, with an email campaign, and with POS instore.
Zoe Connolly, The Foundry’s client services director, said: “We are excited to be working with such a globally recognised brand and help Kumho to gain the same level of recognition in the UK.”