Hilarys Blinds tasks TBWA
Hilarys Blinds has appointed TBWA\\Manchester to handle its advertising following a competitive pitch, with the account understood to carry an eight-figure budget.
The blinds specialist has called time on incumbent McCann Erickson Manchester, in-line with what is believed to be an increase in its already significant ad spend. Hilarys annually targets advertising across TV, press, door drops, directories and direct mail.
TBWA\\Manchester say they plan to “refresh and energise” the brand across all mediums in a bid to drive customer acquisition and brand awareness. Work has already begun in preparation for the all-important Easter period.
Nottingham-based Hillarys Blinds offers an in-home service delivered by a nationwide network of Advisors, providing a personalised made-to-measure design and fitting service.
Robert Harwood-Matthews, CEO of TBWA\\Manchester commented: “This pitch demanded a fully integrated and highly effective brand response, our specialism. Hillarys is a great brand to be working with and represents an important win for the agency.”
The win makes it a Happy New Year for the agency, after unveiling Victoria Worrall, acquired from DDB London, as its new business and marketing director, before Christmas.
In a busy end to 2007, the agency dropped its BDH tag with a streamlined re-structure, sealed the BP Retail account and was understood to have picked up the Brand Guidelines contract for Manchester United.