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Uber

Uber packaging for Caterers Choice

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By The Drum Team, Editorial

January 8, 2008 | 1 min read

Uber has created a distinctive range of packaging for two innovative new fresh fruit snacks from Huddersfield producer Caterers Choice.

The Sheffield-based agency has designed packaging for the products, Fruitypots and Raisin Duo.

The healthy Fruity Pots consist of fresh fruit suspended in fruit juice and stored in a hermetically-sealed container. Raisin Duo is foil-wrapped for freshness.

Uber account director, Jonathan Jesson, said: “In a crowded marketplace we wanted to produce a range of packaging that would enable these products to stand out on the shelf. With the increased awareness amongst parents and children of the benefits of a healthy lifestyle, we needed to appeal to both groups and also create packaging that reflects that naturalness of the product.”

The snacks, under the brand name Azestia, are already on sale in schools throughout the country and will be available in a variety of high street outlets in coming months.

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