Target Direct Print becomes Brightsource
Another company beginning 2008 with a rebrand is Target Direct Print which will now be known as Brightsource.
The name change has been made to reflect the expansion of the company’s offering from purely print management to a wide portfolio of campaign management services for direct marketers.
Peter Frings, managing director of Brightsource, said: “We’ve been successful because of our focus on complex direct marketing print campaigns, rather than simple commodity print, where it is much harder to add value for clients. But in the last few years, our offer has developed way beyond smart print management. We now offer postal management, a unique downstream access service, data processing, document composition, artwork and pre-press, campaign development services, and consultancy – particularly relating to the carbon footprint of dm campaigns.
“The change of name to Brightsource reflects this new breadth of specialist direct marketing services that clients can now source from us, and also the innovative spark that lies at the heart of the company.”