Touchpoint gets New Year Boost
Boost Drinks is gearing up for a push on the energy drinks market with a fresh product and a new look crafted by Manchester-based Touchpoint.
Following a three-way pitch, the agency has been tasked with completely overhauling the Boost brand to create a refreshed image, logo and revised packaging. Touchpoint will also review the Leeds-based drinks specialists’ ‘Refresh Yourself’ strapline.
The drinks range that will get a sprucing up for 2008 includes flagship product Boost Energy, and isotonic drink Boost Sport. A new product is set to be unveiled during the brand’s February re-launch.
New marketing material is due to be developed in line with the refreshed look, supported by a marketing campaign handled by Boost\'s advertising and media agency, Leeds-based The Whole Caboodle.