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Caboodle Boost Touch Point

Touchpoint gets New Year Boost

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By The Drum Team, Editorial

January 2, 2008 | 1 min read

Boost Drinks is gearing up for a push on the energy drinks market with a fresh product and a new look crafted by Manchester-based Touchpoint.

Following a three-way pitch, the agency has been tasked with completely overhauling the Boost brand to create a refreshed image, logo and revised packaging. Touchpoint will also review the Leeds-based drinks specialists’ ‘Refresh Yourself’ strapline.

The drinks range that will get a sprucing up for 2008 includes flagship product Boost Energy, and isotonic drink Boost Sport. A new product is set to be unveiled during the brand’s February re-launch.

New marketing material is due to be developed in line with the refreshed look, supported by a marketing campaign handled by Boost\'s advertising and media agency, Leeds-based The Whole Caboodle.

Caboodle Boost Touch Point

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