24 December 2007 - 10:45am | posted by | 0 comments

Mediacom Scotland and The Union create live gaming campaign for Government

Mediacom Scotland, working with Massive, has launched the UKs first Xbox Live campaign using IP targeting for the Scottish Government.

The campaign for the Scottish Governments’ Drink Drive initiative will solely target young Scots as they play Xbox Live online, appearing in games such as EA’s Need for Speed Pro Speed, EA’s Need for Speed Carbon and Microsoft Games Studio’s Project Gotham Racing.

The campaign uses adapted outdoor creative which highlights young people’s key fear of losing their driving licence through drink driving. The creative was produced by The Union.

Mediacom’s Iain McNeill said: "The digital revolution has really opened the doors for compelling ways to engage with the youth of Scotland, a notoriously ‘hard to reach’ audience. By targeting them through their media channels we can start breaking down the barriers to young people engaging with Government communications."

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Glasgow University College of Arts Knowledge Exchange - communications strategy

20/11/2014
The College of Arts Knowledge Exchange is a leading-edge...

In The Snow Magazine Front Cover

20/11/2014
Front cover from a fashion shoot in Zermatt earlier this...

Cuckoo Design - HeadSpace

17/11/2014
If you want to work through your brand challenges and turn...

Welsh Blood - Precious Concept

17/11/2014
Description The Welsh Blood Service organises the...

Pentland / Ted Baker – AW14 footwear photography

14/11/2014
Pentland is behind some of the world’s best-known sports,...