Sass launches Bents ad campaign
Cheshire-based Sass has launched a campaign for north west garden and home centre Bents, featuring advertising and inserts in regional and national lifestyle and home magazines.
The concept is inspired by the ‘Bents. For Beautiful Living’ strapline, developed earlier in the year by SASS, and centres on two of Bents’ famous Christmas room sets, currently on display at the centre in Glazebury, Warrington. SASS has also developed a suite of support literature, including a customer magazine.
The photography, which was directed by Sass creative services director Crete Panayi, shows traditional and modern room sets, featuring Christmas trees, furniture and home design interiors all available at Bents.
SASS picked up the account, worth £250,000, in April this year. Bents is one of only 11 UK outlets with the Garden Centre of Excellence title and is positioned not only as a garden centre, but as a lifestyle destination.