GMG faces the music for Smooth north-east launch
GMG Radio has unveiled a marketing campaign featuring some of the best known faces in music for the launch of its Smooth brand in the north-east.
The campaign has been created by Manchester and Glasgow agency, Clear Marketing Communications, and includes TV ads which feature the faces of some of music’s biggest artists morphing into each other on-screen. Buddy Holly will become Diana Ross and then turn into Rod Stewart as they perform some of their greatest hits.
The TV spot breaks on 26 December and will run until the end of January. The campaign will also include bus-backs across the north-east throughout January as GMG aims to provide a flavour of Smooth’s easy-listening sound ahead of its 8 January launch from new studios in Gateshead.
GMG Radio chief executive, John Myers, said: “When Smooth Radio launches, we want our future listeners to have a clear impression of what the brand is about and the sort of music they can expect when they tune in. This creative works perfectly to achieve that objective.”