Figleaves covers it with Maxymiser
Edinburgh-based digital specialists Maxymiser has been appointed on a two year contract by Figleaves.com to provide content intelligence technology for the underwear retailer’s online operation.
Figleaves.com is the world’s largest online retailer of branded “intimate apparel”, and will now be the first online retailer in the UK to be able to refine its shop-window based on the behaviour of visitors to the site, as well as providing personalised homepages.
Behavioural targeting technology discovers the best performing campaigns for each individual according to their customer traits and behaviour.
Maxymiser has also been in discussions with VisitScotland, with the firm expected to be invited to pitch for the lucrative redesign contract in the New Year.