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Brooksbank

California dreaming for Feather Brooksbank with new tourism win

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By The Drum Team, Editorial

December 13, 2007 | 1 min read

California Travel & Tourism Commission has appointed the Edinburgh office of Feather Brooksbank to coordinate its £2.4m advertising plan for the coming year.

The Edinburgh office of the media agency beat three London-based companies in a competitive pitch run by CTTC’s UK marketing and representation agency, Black Diamond.

The campaign will mark California’s first independent media promotion in the UK and will run across several media platforms including television, press and online alongside promotional partnership activity to drive tourism to the US state.

The account will be run by account director, Simon Crunden.

The series of commercials are set to break on Boxing Day and will feature A-list Hollywood stars Arnold Schwarzenegger, Rob Lowe and Vanessa Williams.

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