60 Watt launches aerial ads
60 Watt has created a new advert for the aerial assault course, located at the Edinburgh International Climbing Area in Ratho.
The agency was briefed to promote the fear factor of the course, located 100 feet above the ground.
Sarah Lees, marketing manager at EICA Ratho invited the team at 60 Watt to take on the course before creating the advert, which led the agency to create the ‘soiled’ advert.