InterCasino and Playboy Gaming brands head Home
Home advertising & design in Leeds has been appointed as the lead creative agency for London based ads dot com, the team behind the first ever online casino, InterCasino, and the operators of Playboy Gaming.
Home’s creative director Ian Buttle told The Drum the account win came after the agency put together a suite of TV spots for InterCasino’s sponsorship of the Sky Sports News Football Tonight programme.
“What can I say, this is a great win,” he said.
“In Intercasino we have a really exciting and fun brand to work on, and in Playboy we have a brand every red-blooded male would give their right arm to work on - well, the left-handed ones would anyway.”
Home also recently secured the creative account for online sports betting company JAXX, who have recently launched in the UK and are the official online bookmaker to Newcastle United FC.
JAXX is understood to be the only online betting company to award loyalty points to regular gamblers.