And Partners to develop Village Hotels brand
Village Hotels has appointed Manchester-based And Partners as it invests heavily in transforming and expanding its current nationwide offer.
And Partners is co-ordinating extensive brand positioning analysis with Village, as well as developing integrated campaigns across its entire hotel portfolio. This will include hotel launch promotion, a refurbishment programme for existing estate, national advertising and design of all hotel point of sale and internal communications.
Graham White, Village marketing director, explained: “Following significant investment in new sites and a modern new-look for all of our hotels, we are supporting this with an updated image for the brand.”
Village operates 17 hotels throughout the UK, with a further six due to open in the next 18 months.
And Partners’ brief includes building national awareness of the brand to further increase penetration in the ‘short break’ and corporate markets.