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Brooksbank

California Dreaming for Feather Brooksbank

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By The Drum Team, Editorial

December 5, 2007 | 1 min read

California Travel & Tourism Commission has appointed the Edinburgh office of Feather Brooksbank to co ordinate its £2.4million advertising plan for next year.

The agency beat three London based agencies in a competitive pitch run by CTTC's UK marketing and representation agency, Black Diamond.

The campaign will mark California's first independent media promotion in the UK and will run across television, press and online alongside promotional partnership activity to drive tourism to the US state.

The adverts will break on 26 December featuring Arnold Schwarzenegger, Rob Lowe and Vanessa Williams.

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