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Valuable designer clothes campaign set to Open after 25 years hidden

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By The Drum Team, Editorial

November 29, 2007 | 1 min read

Open, the agency launched earlier this year by Liz O’connor, has been commissioned to create a campaign to promote a collection of valuable designer clothes that have been uncovered after lying for 25 years untouched.

The items of knitwear and silk were placed in storage when a German clothing store closed down in 1982. They were recently discovered by a woman from Edinburgh and will be auctioned off early next year.

Open will now coordinate a campaign to promote the clothes, including the creation of a website and an advertising campaign.

Meanwhile, O’Connor has revealed that she is ready to build her team at Open Glasgow, and has a clutch of appointments lined-up.

Open Glasow is part of the All About Brands group which is headquartered from its Soho base in London.

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