Eleco Software tasks Uber for packaging brief
Eleco Software, the developer of professional 3D ArCon Architect Software, has appointed Sheffield-based Uber for the packaging design brief for its new products.
Uber has been tasked to create and design innovative packaging for the launch of Eleco’s range of 3D building, home and interior design consumer branded products. Uber has created packaging for six products, including 3D Kitchen and Bathroom Designer, 3D Home and Interior Designer and premium product 3D Architect.
Uber director Greg Clark explained how the agency looked at how to maximise its own workspace, in order to best understand how to brand Eleco’s design software.
Clark said: “These 3D Architectural products are really exciting to be involved with, because it enables everyone to create their own perfect space. By understanding the importance of interior design and applying it to our own environment we’ve been really enthused by the potential of this software and that’s been translated into the design for the packaging.”
The UK launch of ArCon-based 3D Architect and Home Improvement and Design products will take place both online and in key retailers.