PHWT launches new campaign for car giants
Jaguar and Land Rover have launched a series of campaigns to increase customer retention and drive new customer acquisition in both brands’ global aftersales markets.
The activity, which consists of online and offline ads, DM and point of sale, has been created by Midlands-based agency PHWT. All materials are created centrally but have been designed so they can be easily adapted and translated for Jaguar and Land Rover’s markets world-wide.
PHWT account director Paul Baylis says: “Ensuring that Aftersales communications are relevant to local audiences while reflecting the above-the-line identity of the Jaguar and Land Rover brands is an ongoing challenge for Jaguar and Land Rover.”
PHWT recently launched a new campaign for Continental Tyres, alerting drivers to the issues around tyre safety. The ads, which features in motoring titles, industry magazines, web banners and point of sale, will run until September 2008.