The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Pernod Ricard

Pernod Ricard appoints Lucre for PR support

Author

By The Drum Team, Editorial

November 22, 2007 | 1 min read

Pernod Ricard UK, owners of the Havana Club Rum brand, has appointed Leeds-based Lucre to provide PR and guerrilla marketing support for its ‘Piece of Havana’ event.

Lucre will build towards the exclusive invite-only event, taking place in Leeds at the end of November. The city is a core interest for Havana Club and forms part of its bid to build its rum brand’s profile on a regional basis, with a view to making a national impact.

An integrated campaign will see Lucre attempt to reach consumers and licensees in Leeds. This will cover a number of channels including national and regional media relations, guerrilla marketing, trade events, advertising and first hand experience of the brand through product sampling.

The agency will also work with partners to ensure the party venue is filled to capacity with the target demographic and the event achieves maximum impact in the city.

Pernod Ricard

More from Pernod Ricard

View all

Trending

Industry insights

View all
Add your own content +