Double win at Propaganda as agency launches brand multiples initiative
Italian premium door brand, Silvelox has concluded a five-way pitch for its £1million UK marketing account with the appointment of Leeds-based agency Propaganda.
Silvelox UK managing director Ian Chubb revealed the agency would be developing advertising and online activity after winning the business.
“I can confirm that Propaganda will help us to create and implement a new Silvelox UK brand communications strategy, as we look to expand in this country.”
He added: “The Silvelox UK communications needs to engage and stimulate architects, interior designers and property developers, as well as high-end consumers.”
Meanwhile, Propaganda has been appointed by Trainline to handle its advertising account. A press and radio campaign will start in December in the busy period leading up to Christmas. Mediavest Leeds will handle media.
In a separate development, Propaganda has announced the launch of Brand Multiple - a new consultancy division that will work within the financial and investor community to increase the exit value of private organisations through strategic brand development and growth.
Director of business strategy at Propaganda, Kirsty Cowan, will head up the new venture.