ASDA launching new pos material designed by Gratterpalm

ASDA is launching its festive point of sale campaign and seasonal decorations, featuring the introduction of new character Reggie the Reindeer, designed by Leeds-based Gratterpalm.

The independent retail marketing agency’s campaign builds on ASDA’s ‘There’s no place like ASDA this Christmas’ message. Reggie the Reindeer, meanwhile, will welcome shoppers into the store and go on sale as a toy in-store from this month.