JJ lands pan-European National Car Rental ad work
National Car Rental has appointed Oxford-based JJ to handle its pan-European ad account, which includes its Alamo Rent a Car brand.
The integrated agency scooped the account after a competitive four-way pitch. JJ will now handle all National Car Rental’s above- and below-the-line activity, which will include strategic brand positioning work and creative in the UK and Europe.
JJ was established in 1989 and its clients include Porsche, Vocalink and Volvo. National Car Rental operates in 80 countries with a total fleet of over 350,000 vehicles.