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999 Design

Japanese fashion brand calls 999

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By The Drum Team, Editorial

November 21, 2007 | 2 min read

The Manchester office of 999 Design has been tasked by Japanese street fashion label Onitsuka Tiger to provide a marketing support collection for sports and fashion retailers across the UK.

The agency will design the spring/summer 2008 Look Book, which features Japanese models sporting the product against a minimalist backdrop, as well as a trade catalogue and retailer point of sale material for the Japanese fashion brand\'s UK division.

999’s brief is to create a look that will \"inspire and energise\" fashion journalists and retailers, aiming to encourage them to promote, market and sell Onitsuka Tiger’s new collection of apparel and footwear.

The design point of sale material and a 2008 trade catalogue and price list will complement a functional sales tool that features the new UK product line in a clear, easy-to-use format which the sales team and retailers can use as a reference tool and to place orders.

This latest work builds on the autumn/winter 2007 Look Book and the trade brochure and price list which 999 have already developed for Onitsuka Tiger UK. 999’s updated work maintains the theme of bright neon colours married with street fashion as it aims to reflect modern-day Tokyo.

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