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Asda Gratterpalm

ASDA goes festive with Reggie the Reindeer

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By The Drum Team, Editorial

November 19, 2007 | 1 min read

ASDA is launching its festive point of sale campaign and seasonal decorations, featuring the introduction of new character Reggie the Reindeer, designed by Leeds-based Gratterpalm.

The independent retail marketing agency’s campaign builds on ASDA’s ‘There’s no place like ASDA this Christmas’ message. Reggie the Reindeer, meanwhile, will welcome shoppers into the store and go on sale as a toy in-store from this month.

Steph Hughes, events POS manager at Asda said: \"Reggie is a lovable character, just right for mums and kids. We pride ourselves on our seasonal offerings and work hard to deliver unique products. To complement this, Gratterpalm has created a campaign that will work across all mediums, primarily POS\".

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