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Pavilion crafts new Synergist website and re-brand

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By The Drum Team, Editorial

November 15, 2007 | 2 min read

Synergist, specialists in job management and costing systems for agencies and consultancies, has launched a new website designed and built by Wilmslow-based Pavilion Communication.

Synergist’s new site is focused on clearly explaining the features of its sophisticated system. This includes a complete front end solution for managing client engagements including initial contact, estimating, cost tracking, scheduling, purchasing and billing on Mac, PC or web browser.

The new site, built by the Wilmslow agency and using its content management system, is fully optimised for search engines and is designed to increase and convert high quality inbound leads.

Pavilion has produced a video which sits on the site’s homepage in a bid to explain what Synergist can offer. To make it even clearer what the Synergist system can do, the site also includes a number of online demos for the visitor to watch.

Pavilion has also developed a new corporate identity and visual style for Synergist.

Pavilion’s managing director, Liane Grimshaw, said: “Buying software is a complex and considered purchase, especially for small to medium sized businesses and it is therefore crucial that software companies can clearly communicate what their product does in a very clear and commercial manner.”

Synergist and Pavilion are now working on a lead generation campaign designed to drive traffic and convert this traffic to leads on the newly launched site.

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