Effective Scots go down well at IPA UK awards
Scottish advertising campaigns which have helped to dramatically increase numbers of organ donors, seize over £2m of drugs, and increase financial donations to an ex-Service personnel charity, were awarded at the 2007 IPA Effectiveness Awards, which were held in Edinburgh for the first time on Tuesday night.
The winning campaigns included The Union’s work for the Scottish Executive’s organ donation campaign – which picked up one of only four gold awards dished out; The Leith Agency’s drug dealers campaign (which was the winner of a silver award) also for Scottish Executive; and The Bridge’s work for ex-service men and woman’s charity Erskine (which won a bronze).
There were two more campaigns by Scottish agencies which also picked up awards. This included a further campaign by The Union for Historic Scotland, and Frame and MediaCom Scotland’s campaign for Subway, both of which picked up bronze awards.
Said Richard Storey, chief strategy officer, M&C Saatchi and convenor of judges: “The Union, The Leith Agency and The Bridge have all demonstrated conclusively how they can achieve life changing results working with modest budgets. There’s much for us all to learn from here.”