14 November 2007 - 9:47am | posted by | 0 comments

Scots effective at IPA awards

Scottish advertising campaigns which have helped to dramatically increase numbers of organ donors, seize over £2m of drugs, and increase financial donations to an ex-Service personnel charity, were awarded at the 2007 IPA Effectiveness Awards, which were held in Edinburgh for the first time.
The campaigns included The Union’s work for the Scottish Executive’s organ donation campaign – which picked up one of the only four gold awards dished out; The Leith Agency’s drug dealers campaign (which won a silver award) also for Scottish Executive; and The Bridge’s work for ex-service men and woman’s charity Erskine (which won a bronze).
Said Richard Storey, chief strategy officer, M&C Saatchi and convenor of judges: “The Union, The Leith Agency and The Bridge have all demonstrated conclusively how they can achieve life changing results working with modest budgets. There's much for us all to learn from here.”
Two more campaigns by Scottish agencies were also awarded last night. These include a further campaign by The Union for Historic Scotland, and Frame and MediaCom Scotland’s campaign for Subway, both of which picked up Bronze Awards.
Guy Robertson, chairman Scottish IPA and managing director of the Guy Robertson Partnership, said: “It is great to see such strong Scottish talent being recognised in this prestigious awards scheme. To have five Scottish agencies winning Awards is a clear indication that Scotland is at the forefront of effective advertising and my congratulations go out to all of these successful agencies.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

McGraw-Hill Education

27/03/2015
McGraw-Hill Education, the learning science company...

Sony Pictures

26/03/2015
Papa John's teamed up with Sony Pictures for the release of...

Case Study | Bladonmore

24/03/2015
David Ladds, Director of Bladonmore, share his insights in...

Jessica Tappin is pure gold for our client Freya Active

24/03/2015
To launch the Freya Active AW15 collection we created the ‘...

Choices - National Autistic Society

23/03/2015
The National Autistic Society wanted to create a piece of...