Bath-based agency thehouse is pioneering a new scheme to get businesses to ditch the tat and think greener when sending out promotional merchandise.
The 'Re-Sourceful' venture is the first stage of thehouse’s new sister company, Re-Everything, which describes its goal as ‘to demonstrate the compatibility of people, planet and profit.’
Working with charities, businesses, designers, artisans and artists, the agency has chosen the ten most popular promotional gifts and come up with creative alternatives that are healthier for the environment, attractive and usable. For instance, an origami desk tidy has been made to replace the common, plastic variety.
Re-Sourceful is launching next week (November 15) with an exhibition of work at a Bath gallery. On display will be a selection of artwork, sculpture and photography from many of the charities and partners working on this new venture.
Graham Massey, co-director at thehouse and the driving force behind Re-Sourceful, said: “We know how important it is to connect people with brand but we started to think that there must be a better way to do it than simply with throwaway tat.”