Jessops disrupts sector with tbwa brand campaign
Jessops has launched a £1million brand campaign, created by TBWA\\Manchester.
The outdoor and press campaign is the agency’s first for the firm following its appointment earlier this year.
The ailing photographic retailer has closed a quarter of its stores this year and has seen sales continue to decline due to increased competition from online retailers and supermarkets.
The campaign appears on 6 sheets at 2,200 poster sites nationwide and as press in weekend supplements and consumer magazines.
“Jessops is disrupting the sector, not stuck in a battle of pixels and bytes,” said TBWA\\Manchester chief executive Robert Harwood-Matthews.