Cream Awards 2007 Results
GRAND PRIX
Company: Taxi Studio Ltd
Client: Paradigm
Title: Paradigm Parables
Creative Team: Taxi Studio Ltd
GOLD
CHAIRMAN’s AWARD
Company: McCann Erickson Birmingham
Client: Stanley
Title: Nutter
Creative Team: Mark Lane, Jon Leigh
GOLD
ART DIRECTION
Company: JCB (Designworks)
Client: JCB
Title: JCB Calendar 2007
Creative Team: Art Direction – Steve Brazier, Photographer – George Bamford, Digital Re-toucher – Stuart Reeves
SILVER
ART DIRECTION
Company: Bray Leino
Client: Fresh
Title: Fresh Awards 2007
Creative Team: Copywriter – Morgan Cummins, Photographer – Jon Raine, Art Director – Richard Kramer, Typographer – Mike Osborne
BRONZE
ART DIRECTION
Company: Bray Leino
Client: Sustrans
Title: Sustrans Tax Disc
Creative Team: Copywriter – Morgan Cummins, Art Direction – Jenny Farrington, Designer – Paul Lappin, Photographer – Paul Whitfield
BRONZE
BEST USE OF PHOTOGRAPHY
Company: Campbell Rowley Ltd
Client: Centre for Excellence in Media Practice
Title: CEMP Interior
Creative Team: Grant Campbell, Phil Rowley, Phil Silk
SILVER
BEST USE OF PHOTOGRAPHY
Company: Butterfield Morris Bushell Ltd
Client: Saab Great Britain
Title: Iconnection
Creative Team: Mike Johnson, James Cross
BRONZE
BEST USE OF PHOTOGRAPHY
Company: Bray Leino
Client: Fresh
Title: Fresh Awards 2007
Creative Team: – Morgan Cummins, Photographer – Jon Raine, Art Director – Richard Kramer, Typographer – Mike Osborne
NOMINATION
BEST USE OF ILLUSTRATION/ANIMATION
Company: Fox Murphy
Client: Aviva Plc
Title: Vision Bod
Creative Team: Art – James Cannell, Lee Nash, Copy – Shannon Forbush, Caroline Hardy
GOLD
BEST USE OF ILLUSTRATION/ANIMATION
Company: Taxi Studio Ltd
Client: Paradigm
Title: Paradigm Parables
Creative Team: Taxi Studio Ltd
SILVER
BEST USE OF ILLUSTRATION/ANIMATION
Company: Palmer Hargreaves Wallis Tomlinson
Client: The Shakespeare Birthplace Trust
Title: Shakespeare Birthplace Trust Promotions
Creative Team: Holly Pallister, Matt Painter, Design – Kat Norton, Sophie Williams, Illustrator – Sarah Coleman
BRONZE
BEST USE OF ILLUSTRATION/ANIMATION
Company: Parenthesis
Client: Parenthesis
Title: The Road to Parenthesis
Creative Team: Andrew Smith
BRONZE
BEST USE OF TYPOGRAPHY
Sponsored by Business Link West Midlands in association with Plus International Design Festival
Company: The Caseroom Press
Client: The Caseroom Press
Title: Flat Pack/Plaska Paczka
Creative Team: Barrie Tullett, Gordon Brennan
GOLD
BEST USE OF TYPOGRAPHY
Sponsored by Business Link West Midlands in association with Plus International Design Festival
Company: Taxi Studio Ltd
Client: Paradigm
Title: Paradigm Parables
Creative Team: Taxi Studio Ltd
SILVER
BEST USE OF TYPOGRAPHY
Sponsored by Business Link West Midlands in association with Plus International Design Festival
Company: Bray Leino
Client: Fresh
Title: Fresh Awards 2007
Creative Team: – Morgan Cummins, Photographer – Jon Raine, Art Director – Richard Kramer, Typographer – Mike Osborne
SILVER
BEST USE OF TYPOGRAPHY
Sponsored by Business Link West Midlands in association with Plus International Design Festival
Company: Taxi Studio Ltd
Client: Clarks International
Title: Clarks Originals Catalogue
Creative Team: Taxi Studio Ltd
NOMINATION
COPYWRITING
Sponsored by True Careers
Company: McCann Erickson Birmingham
Client: Stanley
Title: Nutter
Creative Team: Mark Lane, Jon Leigh
GOLD
COPYWRITING
Sponsored by True Careers
Company: Taxi Studio Ltd
Client: Paradigm
Title: Paradigm Parables
Creative Team: Taxi Studio Ltd
GOLD
COPYWRITING
Sponsored by True Careers
Company: McCann Erickson Birmingham
Client: Stanley
Title: Stanley Campaign
Creative Team: Mark Lane, Craig Wood
SILVER
COPYWRITING
Sponsored by True Careers
Company: Big Communications
Client: The Works
Title: Jordan
Creative Team: James Cross, Heywood
SILVER
COPYWRITING
Sponsored by True Careers
Company: Bray Leino
Client: Sustrans
Title: Scuffed Knees Booklet
Creative Team: Copywriter – Morgan Cummins, Art Director – Jenny Farrington, Designer – Paul Lappin, Photographer – Paul Whitfield
NOMINATION
48 or 96 SHEET POSTER
Company: Bright Blue Day
Client: British Heart Foundation
Title: Oil
Creative Team: Peter Lee, Liam Forrest, Simon Tame, Tony Hill
GOLD
48 or 96 SHEET POSTER
Company: Big Communications
Client: Beverage Brands
Title: Torch
Creative Team: Paul Wallett, Steven Smith, Tom Heywood
SILVER
48 or 96 SHEET POSTER
Company: Big Communications
Client: Beverage Brands
Title: Five A Day
Creative Team: Paul Wallett, Steven Smith
BRONZE
48 or 96 SHEET POSTER
Company: Big Communications
Client: Beverage Brands
Title: Cooking Instructions
Creative Team: Paul Wallett, Steven Smith, Tim Jones
NOMINATION
48 or 96 SHEET POSTER
Company: Big Communications
Client: Beverage Brands
Title: Christmas Dinner
Creative Team: Paul Wallett, Steven Smith, Tom Heywood
NOMINATION
6, 4 OR SMALLER SHEET POSTER
Company: Rees Bradley Hepburn
Client: Land Rover
Title: More Pull
Creative Team: Paul Ray, Richard Newell
GOLD
6, 4 OR SMALLER SHEET POSTER
Company: Bright Blue Day
Client: British Heart Foundation
Title: Oil
Creative Team: Peter Lee, Liam Forrest, Simon Tame, Tony Hill
GOLD
6, 4 OR SMALLER SHEET POSTER
Company: Big Communications
Client: Red Mill
Title: Get Your Pigs ‘Ere
Creative Team: Paul Wallett, Steve Smith
SILVER
6, 4 OR SMALLER SHEET POSTER
Company: Big Communications
Client: Red Mill
Title: Boar D’Oeuvre Anyone
Creative Team: Paul Wallett, Steve Smith
BRONZE
6, 4 OR SMALLER SHEET POSTER
Company: Golley Slater Birmingham
Client: Provocative Leisure
Title: Brazilians
Creative Team: Joe Ivory, Adrian Wilde
BRONZE
6, 4 OR SMALLER SHEET POSTER
Company: Golley Slater Birmingham
Client: Provocative Leisure
Title: Hard Enough
Creative Team: Joe Ivory, Adrian Wilde
NOMINATION
6, 4 OR SMALLER SHEET POSTER
Company: Golley Slater Birmingham
Client: Provocative Leisure
Title: Bend Over
Creative Team: Joe Ivory, Adrian Wilde
NOMINATION
MOBILE MEDIUM
Company: Bray Leino
Client: Sustrans
Title: Sustrans Ambient – Tax Disc & Cash
Creative Team: Copywriter – Morgan Cummins, Art Direction – Jenny Farrington, Designer – Mike Osborne
SILVER
MOBILE MEDIUM
Company: McCann Erickson Birmingham
Client: Harley Davidson
Title: Baby
Creative Team: Gary Setchell, Craig Wood
NOMINATION
UNUSUAL SIZE OR SPECIAL BUILD
Company: Bray Leino
Client: Sustrans
Title: Sustrans Ambient – Tax Disc & Cash
Creative Team: Copywriter – Morgan Cummins, Art Direction – Jenny Farrington, Designer – Mike Osborne
GOLD
UNUSUAL SIZE OR SPECIAL BUILD
Company: Arthur Steen Horne Adamson
Client: Urban Saints
Title: Urban Saints
Creative Team: Marksteen Adamson, Sion Phillips, Robbie Graham, Emma Luczyn
BRONZE
UNUSUAL SIZE OR SPECIAL BUILD
Company: McCann Erickson Birmingham
Client: Karcher
Title: DIY Storefront
Creative Team: Gary Setchell, Craig Wood
NOMINATION
OUTDOOR CAMPAIGN
Company: Big Communications
Client: Red Mill
Title: Mr Porky Pub Posters
Creative Team: Paul Wallett, Steve Smith
SILVER
OUTDOOR CAMPAIGN
Company: Big Communications
Client: Beverage Brands
Title: Have You Got A WKD Side?
Creative Team: Steven Smith, Paul Wallett, Tom Heywood, Tim Jones
BRONZE
CONSUMER PRESS ADVERT
Company: McCann Erickson Birmingham
Client: Harley Davidson/Buell
Title: Red Rag
Creative Team: Craig Wood
BRONZE
BUSINESS TO BUSINESS PRESS ADVERT
Company: McCann Erickson Birmingham
Client: Stanley
Title: Nutter
Creative Team: Mark Lane, Jon Leigh
GOLD
BUSINESS TO BUSINESS PRESS ADVERT
Company: Bray Leino
Client: Fresh
Title: Adultery
Creative Team: – Morgan Cummins, Photographer – Jon Raine, Art Director – Richard Kramer, Typographer – Mike Osborne
BRONZE
BUSINESS TO BUSINESS PRESS ADVERT
Company: JCB
Client: JCB
Title: JCB Gravemaster
Creative Team: Art Direction & Copywriting – Dino Maddalena
BRONZE
BUSINESS TO BUSINESS PRESS ADVERT
Company: Bray Leino
Client: Fresh
Title: Thou Shalt Not Steal Awards
Creative Team: – Morgan Cummins, Photographer – Jon Raine, Art Director – Richard Kramer, Typographer – Mike Osborne
NOMINATION
BUSINESS TO BUSINESS PRESS ADVERT
Company: Bray Leino
Client: Fresh
Title: Covet Thy First Idea
Creative Team: – Morgan Cummins, Photographer – Jon Raine, Art Director – Richard Kramer, Typographer – Mike Osborne
NOMINATION
RECRUITMENT PRESS ADVERT
Company: Golley Slater Cardiff
Client: Army
Title: Chef
Creative Team: Paul Williams, Geoff Morcan
BRONZE
RECRUITMENT PRESS ADVERT
Company: Golley Slater Cardiff
Client: Army
Title: Drill
Creative Team: Paul Williams, Geoff Morcan
BRONZE
RECRUITMENT PRESS ADVERT
Company: TMP Worldwide
Client: YELL
Title: Bright Ideas
Creative Team: Scott Deakin, Mark Fones, Neil Harding
NOMINATION
BEST USE OF A SMALL SPACE
No Nominations
PRESS CAMPAIGN
Company: McCann Erickson Birmingham
Client: Stanley
Title: Stanley Campaign
Creative Team: Mark Lane, Craig Wood
SILVER
PRESS CAMPAIGN
Company: Bray Leino
Client: Fresh
Title: Fresh Awards 2007
Creative Team: – Morgan Cummins, Photographer – Jon Raine, Art Director – Richard Kramer, Typographer – Mike Osborne
BRONZE
TV COMMERCIAL
Company: Big Communications
Client: Beverage Brands
Title: Cleaning
Creative Team: Craig Buzzel, Richard Davis
SILVER
TV COMMERCIAL
Company: Golley Slater Cardiff
Client: Waste Awareness Wales
Title: Creepy Crawlies
Creative Team: Rich Dauchton, Michelle Robinson
BRONZE
TV COMMERCIAL
Company: Big Communications
Client: Beverage Brands
Title: Robot
Creative Team: Craig Buzzel, Richard Davis
BRONZE
TV COMMERCIAL
Company: Connect
Client: Rightmove.co.uk
Title: Hearts – Version 1
Creative Team: Copywriter – Martin Heffernan, Art Director – Ian Boulter
NOMINATION
LOW BUDGET TV COMMERCIAL
Company: BBC English Regions Creative
Client: BBC English Regions Marketing
Title: Local Radio Football
Creative Team: BBC English Regions Creative
BRONZE
LOW BUDGET TV COMMERCIAL
Company: BBC English Regions Creative
Client: BBC English Regions Marketing
Title: Local Radio Traffic and Travel
Creative Team: BBC English Regions Creative
NOMINATION
TV CAMPAIGN
Company: Big Communications
Client: Beverage Brands
Title: WKD – Robot/Sunset/Cleaning
Creative Team: Craig Buzzel, Richard Davis
SILVER
TV CAMPAIGN
Company: Golley Slater Cardiff
Client: COI/Welsh Assembly Government
Title: Opinions – Social Club & Pub
Creative Team: Phil Hickes, Martin Bush, Michelle Pope
BRONZE
TV CAMPAIGN
Company: Connect
Client: Rightmove.co.uk
Title: Hearts – Version 1&2
Creative Team: Copywriter – Martin Heffernan, Art Director – Ian Boulter
NOMINATION
RADIO COMMERCIAL
Company: McCann Erickson Birmingham
Client: Kumala
Title: Coffee
Creative Team: Gary Setchell, Craig Wood
BRONZE
RADIO COMMERCIAL
Company: Julian Williams.co.uk
Title: Princess Terri
Creative Team: Writer – Julian Williams, Director – Tony Hertz, Production – Redwood Studios
NOMINATION
RADIO CAMPAIGN
Company: McCann Erickson Birmingham
Client: Kumala
Title: Life TV, Where?, Coffee
Creative Team: Gary Setchell, Craig Wood, Kevin McCabe
BRONZE
RADIO CAMPAIGN
Company: Julian Williams.co.uk
Client: Gloucestershire Fire & Rescue
Title: Blaze, Electric, Kitchen
Creative Team: Writer – Julian Williams, Director – Malcolm Brown, Producer – Adrian Juste
BRONZE
RADIO CAMPAIGN
Company: GCAP Media
Client: Tom White Waste
Title: Campaign 2007
Creative Team: GCAP Ideas, Nicki Marinovic
NOMINATION
CORPORATE IDENTITY
Sponsored by Stephens & George Print Group
Company: Purple Circle
Client: Bewilderwood
Title: Bewilderwood
Creative Team: Simon Harrison
GOLD
CORPORATE IDENTITY
Sponsored by Stephens & George Print Group
Company: Arthur Steen Horne Adamson
Client: Urban Saints
Title: Urban Saints
Creative Team: Marksteen Adamson, Scott McGuffie, Emma Luczyn, Richard Delingpole, Joe Hole
BRONZE
CORPORATE IDENTITY
Sponsored by Stephens & George Print Group
Company: Jupiter
Client: Broadstripe Butchers
Title: Broadstripe Butchers
Creative Team: Lorna Milligan, Steve Seamark, Andy Berry, Nathan Haigh, Kate Tetlow
NOMINATION
CORPORATE LITERATURE
Sponsored by Stephens & George Print Group
Company: Taxi Studio Ltd
Client: Paradigm
Title: Paradigm Parables
Creative Team: Taxi Studio Ltd
GOLD
CORPORATE LITERATURE
Sponsored by Stephens & George Print Group
Company: TMP Worldwide
Client: GCHQ
Title: Recruitment Dossier
Creative Team: Mark Fones, Neil Harding
SILVER
CORPORATE LITERATURE
Sponsored by Stephens & George Print Group
Company: Pie Creative
Client: Polyprint Ltd
Title: Don’t Mention The Parrot
Creative Team: Pie Creative, Sandie Hampson
NOMINATION
ANNUAL REPORT
Company: Purple Circle
Client: Nottingham Community Housing Association
Title: Cathy
Creative Team: Matt Hird, Darren Fisk
GOLD
ANNUAL REPORT
Company: WAA
Client: SOHA Housing
Title: Joining Communities Together
Creative Team: Adam Bicknell, Andrew Sheldrick
NOMINATION
PACKAGING
No Nominations
ENVIRONMENTAL/3D DESIGN
Company: Butterfield Morris Bushell Ltd
Client: Robert Horne Sign & Display
Title: Sign UK
Creative Team: Elliot Quince, Pete Petrie, Mike Johnson
BRONZE
ENVIRONMENTAL/3D DESIGN
Company: Butterfield Morris Bushell Ltd
Client: Saab Great Britain
Title: Iconnection
Creative Team: Nick Cooper, Paul Thomas, Marc Sperber, Mike Johnson, James Cross, Pete Petrie
BRONZE
ENVIRONMENTAL/3D DESIGN
Company: Checkland Kindleysides
Client: Sony Ericsson
Title: Sony Ericsson
Creative Team: Clive Hunt, Joe Evans, Laura Dixon, Account Director – Steve Pearce, Project Management – Tony Bell
BRONZE
WEBSITE
Sponsored by Business Link West Midlands in association with Plus International Design Festival
Company: TMP Worldwide
Client: GCHQ
Title: Desktop
Creative Team: Neil Hardin, Mark Fones, Mike Rackliff
SILVER
WEBSITE
Sponsored by Business Link West Midlands in association with Plus International Design Festival
Company: 3Sixty
Client: Dormen’s Foods Ltd
Title: www.dormens.co.uk
Creative Team: Creative Director – Jon Waring, Flash Designer – Chris Dyer, Illustrator – Lawrence Whiteley
BRONZE
FILM/TV TITLES/IDENTS/ANIMATION
Company: Rees Bradley Hepburn
Client: Eveden Ltd
Title: Wonderland
Creative Team: Art Direction – Stuart Jackson, Copywriting – Mike Kalin
BRONZE
FILM/TV TITLES/IDENTS/ANIMATION
Company: Big Communications
Client: Beverage Brands
Title: WKD Nuts Football Awards Idents
Creative Team: Steve Smith, Paul Wallett, Tim Jones
BRONZE
VIRAL MARKETING
Company: Palmer Hargreaves Wallis Tomlinson
Client: Ford of Europe Gmbh
Title: Crash Test Dummies
Creative Team: Creative Director – Scott Brazil, Art Director – Holly Pallister, Copywriter – Matt Painter, The Gate Films
SILVER
VIRAL MARKETING
Company: Five by Five
Client: THQ
Title: Stalker
Creative Team: M. Cox, P. Mulford, C. Rhodes, The Viral Factory
SILVER
INTERACTIVE
No Nominations
BEST ITEM OF SELF PROMOTION
Sponsored by Pitch Consultants
Company: Bray Leino
Title: Bray Leino Bristol Christmas Card
Creative Team: Copywriter – Morgan Cummins, Designer – Paul Lappin
GOLD
BEST ITEM OF SELF PROMOTION
Sponsored by Pitch Consultants
Company: Parenthesis
Title: The Road To Parenthesis
Creative Team: Andrew Smith
BRONZE
DIRECT MAIL
Company: Bray Leino
Title: Bray Leino Bristol Christmas Card
Creative Team: Copywriter – Morgan Cummins, Designer – Paul Lappin
SILVER
DIRECT MAIL
Company: Peter Gill & Associates
Client: Welsh National Opera
Title: If WNO Made You Cry Last Night
BRONZE
DIRECT MAIL
Company: McCann Erickson Birmingham
Client: Harley Davidson
Title: Tag
Creative Team: Gary Setchell, Craig Wood
BRONZE
BEST PROMOTIONAL ITEM
Company: Taxi Studio Ltd
Client: Science Museum
Title: It’s All About Magnetism
Creative Team: Taxi Studio Ltd
GOLD
BEST PROMOTIONAL ITEM
Company: Taxi Studio Ltd
Client: Clarks International
Title: Clarks Originals Catalogue
Creative Team: Taxi Studio Ltd
BRONZE
LOW BUDGET
Company: Bray Leino
Client: Sustrans
Title: Sustrans Ambient – Tax Disc, Cash, Wing Mirror
Creative Team: Copywriter – Morgan Cummins, Art Direction – Jenny Farrington, Designer – Mike Osborne
GOLD
LOW BUDGET
Company: Grisdale Lesniak Swann Ltd
Client: Willowdene Rehabilitation Centre
Title: Shoot Up, Fix, Ecstasy, Out Of It
Creative Team: Richard Grisdale, Mark Lesniak
NOMINATION