Budding artist has high sights with Vertigo
Vertigo has been appointed by up-and-coming art talent Lou to launch an international advertising and pr campaign this month.
Working from his Altrincham studio, Lou has created over 100 original works – a selection of which will be debuted exclusively at the Richard Goodall Gallery in an exhibition entitled ‘MORE’ in early 2008.
Vertigo’s brief is to target influential art buyers and collectors to raise Lou’s profile. This will include ads placed in publications Art Forum, Modern Painter and Art Review along with a focused mail-out to key industry players.
The drive will run alongside Vertigo’s campaign work for the Richard Goodall Gallery which appointed the Manchester-based agency in July this year.
Lou works primarily with mixed media on large format canvas but has
also created the sculpture ‘Addicts Cake’, which will be the focal piece of the exhibition. Lou’s collected works trace his battle with heavy addiction.