Bisto launches new website
Premier Foods has created a new website for its family-favourite brand Bisto, produced by Manchester-based digital marketing agency Code Computerlove.
The site has been designed to enhance Bisto’s ‘Aah Night’ campaign by providing a platform to encourage greater interaction with consumers.
As part of Bisto’s ongoing positioning, which encourages families to spend more time together and eat a proper home-cooked meal, the ‘Aah Night’ site includes tips, ideas and recipes.
The site also contains information on each product in the Bisto range; a section allowing people to view the brand\'s adverts and details of Bisto's 100 year heritage.
Code Computerlove client services director, Andrew Davenport said: “Our challenge was to capture the goodwill many feel towards the brand while ensuring that Bisto\'s online presence remains fresh, exciting and innovative.
"The internet represents a tremendous opportunity for brands to interact with their consumers: traditional channels such as TV and press are largely passive, but interactive media delivery adds a new level of complexity.”
Darryl Curtis, senior brand manager for Bisto, added: "The site has become the hub of the brand's 'Aah Night' campaign. It facilitates what the TV advertising can't do, enabling consumers to interact with the brand and take ownership of 'Aah Night'.