Feather Brooksbank wins £3.5m new business
Feather Brooksbank has won the media accounts for weight loss firm Lighter Life and stationery company John Dickinson, together worth a total of £3.5m
The media firm won the John Dickinson account after a competitive pitch against incumbent MPG and a third, undisclosed media agency.
Feather Brooksbank also won the media planning and buying account for Lighter Life after a competitive pitch against undisclosed agencies.
The work will be handled from Feather Brooksbank’s Manchester office and it will assume online and offline media duties for both accounts from January next year.
John Dickinson supplies envelopes, books and personal stationery in the UK. Its brands include Oxford Black n’ Red, Plus Fabric, New Guardian and Basildon Bond.
Lighter Life is a weight loss and weight management programme which combines a very-low-calorie-diet in the form of soups, shakes and bars, with specialised counselling.