Shopping centre tasks Rees Bradley Hepburn
Peterborough’s Queensgate Shopping Centre has appointed Rees Bradley Hepburn to handle its £1million account following a three-way pitch.
The Midlands agency is already underway with its campaign to broaden perceptions of the 25-year-old centre and consolidate Queensgate’s destination status within the region.
Launch media includes local press and radio coverage, culminating with outdoor and TV treatments during the crucial build towards the pre-Christmas retail period.
Queensgate marketing manager, Phil Drinkwater, said: “Peterborough is an important hub in the East of England and it’s important that our extensive retail offering is clearly understood throughout our considerable catchment area.”