Ruby + Ed slip online for Christmas
Leicester-based Fuse Digital has created a full e-commerce website for glamorous slipper company Ruby + Ed in readiness for its crucial Christmas trading period.
The website will be one of the main channels to market for Ruby + Ed, which sells around 80 per cent of its footwear over the festive period. Fuse has also created a back-end content management system so the site can be updated by staff at the Melton Mowbray-based firm.
The launch of the new website will be supported by a major email marketing push, initially aimed at existing customers. Traffic to the website will be monitored using Google Analytics.
Charlotte Johnson, product and sales director at Ruby + Ed, said: “We are committed to revolutionising the slipper market in the UK and we believe this new site will go a long way towards helping us achieve this goal.”