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VisitScotland begins European agency search

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By The Drum Team, Editorial

October 18, 2007 | 1 min read

VisitScotland has advertised to European marketing agencies as readies to put its creative and media buying accounts out to tender.

According to the tender documents, VisitScotland’s international marketing team is currently seeking suitable qualified agencies for the provision of media buying services and creative, production and account management services across Europe – including Germany, France, Italy, Netherlands, Spain and Sweden.

The search is on for an agency with online experience, while also looking to continue to use ‘classic marketing channels.'

VisitScotland’s creative tender will be split into two lots, one looking for an agency to develop its online and traditional marketing, and another to develop its CRM activity.

The European creative account is currently held by Consell in Frankfurt while the media agency is Mediacom Berlin.

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