The Union launches Historic Scotland Castle identity
The Union, and London-based Corporate Edge, have worked in partnership to create a new brand identity for Edinburgh Castle.
The total budget for the Historic Scotland branding project was £40k. This covered a wide range of elements, including market research on the attraction's identity and image as well as the development of the logo.
The creation of the Edinburgh Castle brand complements a £2.7 million project underway to further improve visitor services at the attraction.
The Union is Historic Scotland’s retained advertising agency.