People’s lottery set to hit the TV with STV sponsor
Golley Slater has created the press advertising campaign for The People’s Postcode Lottery, which launches in Scotland soon.
The People’s Postcode Lottery is operated by Novamedia, based on the principle that postcodes will win the prize money, rather than individuals. It is also set to sponsor a new STV, lottery-themed quiz show hosted by Carole Smillie.
As reported previously in The Drum, Stripe has been Novamedia’s strategic partner on the project, having pitched against several London agencies to win the business. Stripe is currently handling all of the operational elements of the lottery until the new management team are in place.
Media company Feather Brooksbank has been handling the media including TV, press and online advertising.