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Dunfermline launches new TV through Family

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By The Drum Team, Editorial

October 18, 2007 | 1 min read

Dunfermline Building Society has launched a new television campaign to highlight how the Society is delivering on longer, happier relationships for its customers.

The campaign, by Edinburgh-based agency Family, is supported by the Society’s 2007 customer satisfaction survey, reporting customer satisfaction to be on a high.

Brian Morton, sales and marketing director of Dunfermline Building Society, said: “Dunfermline Building Society’s continued growth in the financial market over recent years has shown that we are a strong competitor. While we have experienced a great deal of success we have not forgotten the most important aspect of a mutual society, providing great service to members.

“We hope the advert portrays the benefits of belonging to Dunfermline Building Society.”

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