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Tribute arrives in south west with £1m campaign

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By The Drum Team, Editorial

October 11, 2007 | 1 min read

St Austell Brewery is launching a new £1million campaign to raise awareness of Tribute beer in the south west.

Devised by Bray Leino, the fully-integrated campaign includes a major rugby sponsorship programme, heavyweight regional press, a new digital campaign and ‘special build’ outdoor sites at major gateways to the region.

Tribute is now the ‘Official Beer of the South West Rugby’ and aims to tap into the area’s enthusiasm for the sport with comprehensive sponsorship for the 2007/2008 season. The divisions have also been renamed the Tribute South West Leagues.

A variety of branded merchandise, such as ‘next match’ posters, training balls and water bottles, will also be distributed. Bray Leino has created a new logo specifically for the Tribute South West Leagues.

The St Austell Brewery win comes only a matter of days after Bray Leino secured the contract to handle the media buying for another famous Cornish institution – University College Falmouth.

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