Ex-McCann-i chief to join BJL
BJL has appointed David Crawford, the former head of McCann-i, as its first ever digital director.
Crawford joins from Media Square-owned agency twentysix Leeds, where he was deputy managing director. There, he worked on clients such as Procter & Gamble, Empire Stores, Johnston Press and Silentnight.
Crawford is the second board-level appointment at BJL in as many months, following the arrival of business development director Charlotte Thompson from McCann Erickson Communications House. It is speculated that Thompson was instrumental in the recruitment of Crawford, after working together at Prestbury-based McCanns.
Nicky Unsworth managing director at BJL, said: “Our digital offering has grown organically over the past two years as our integrated accounts have looked to us to take brand ideas across channels. We are delighted that in David we now have a real digital heavyweight to lead this important division. He is a digital native – he lives and breathes it. Add this to his passion for creative and he was the perfect fit for BJL."
BJL’s digital clients include Bradford & Bingley, Pilkington Glass, Fisherman’s Friend, Regus International and British Airways. BJL recently launched their agency in Second Life.
Crawford will join BJL in November.