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Directski hires Brazen to raise profile, as Bramwell becomes CD

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By The Drum Team, Editorial

October 11, 2007 | 1 min read

Online ski tour operator Directski.com has appointed Brazen, to oversee a series of PR stunts to raise its profile.

The Dublin-based operator is aiming to increase awareness and bookings in Manchester to become the largest ski holiday provider in the region. The stunts will aim to capture the attention of both the media and consumers and will be timed to coincide with key winter holiday booking periods.

In a busy week for Brazen, the company has also appointed its first associate creative director, Gary Bramwell.

The move comes as the final part of a strategic review of the senior team by co-founders Nina Wheeler and Emma Beck. The review has also seen Leah Watson promoted from senior account manager to account director.

The first part of the strategic review in May saw Rick Guttridge appointed as acting managing director and Peter Burling promoted to senior account director ahead of Wheeler going on maternity leave.

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