ACS hires Cicero for coast-to-coast campaign
Cicero Marketing Communications has won the account of the American Chemical Society, the world’s largest scientific society with 160,000 members worldwide.
Cicero’s primary aim is to launch and implement an unprecedented coast-to-coast marketing campaign in the US for the non-for-profit organisation. ACS wants to raise awareness of its activities among both internal and external audiences, especially its younger chemists.
This is the first time that the ACS has embarked on such an extensive marketing and communications programme. In addition to providing strategic input into the ACS marketing plan, Cicero will advise on and manage the society’s brand development, internal communications and corporate identity.
The ACS’s mantra is to improve people’s lives through chemistry, so they have tasked Cicero to communicate this to new and existing members, scientific organisations and others who practice and use chemistry.
The win follows the recent acquisition of integrated marketing agency Cicero by Gyro International, whose San Francisco office will help augment the campaign.
Cicero director Peter Brown said. “This is also our first opportunity to work closely with other Gyro International offices, and we are looking forward to developing our relationship in other areas across the globe.”