VisitScotland aims to bring back london tourists
The Union has released its first campaign for VisitScotland targeting previous visitors to Scotland in London and the south of England.
The campaign is designed to encourage previous visitors to the country to take future breaks in Scotland and to change the preconceptions of the country for those in England, highlighting the unexpected aspects to the country, as well as what they know.
The campaign will run as outdoor, as well as on the London Underground, across national press, digital escalator panels and transvision poster screens.
1576 has created the radio and online executions of the new campaign.
Meanwhile, The Union has also launched its new poster campaign for Baxters using images by David Boni.