Tartan campaign for Marketing Concepts
Following a three way pitch, Marketing Concepts is to launch the first off-line campaign for cashmere and tartan specialists, Scotweb.
Marketing Concepts’ first task is to introduce the company’s ‘Purely Cashmere’ brand in the lead up to Christmas through a national campaign in selected print media.
Next year, the agency will develop a strategy to build on that foundation and also present its selection of products at home and abroad.