New Nimble website launched
Premier Foods has launched a new consumer-focused website for Nimble, its lower-calorie bread brand.
The site, created by Manchester-based Code Computerlove, supports Nimble\'s ongoing 50th anniversary marketing campaign, which has included packaging, TV advertising and PR.
The new portal provides nutritional information on the Nimble range and offers ways consumers can eat more healthily. Expert advice is provided by dietician Dr Carrie Ruxton, who has put together a range of low-calorie superfood sandwiches that can save a day\'s worth of calories if eaten over a two week period.
Claire Low of Nimble said: “The site has been designed as a source of useful information for consumers looking for ideas to eat healthily and how to use our products as part of a calorie controlled diet. We wanted to interact with consumers on a more personal level this is reinforced by using Dr Carrie Ruxton who offers straight forward easy advice via the site.”