Nexus/H lands healthcare TV account
A subsidiary of one of Japan’s leading pharmaceuticals companies, Kobayashi Healthcare Europe Ltd, has awarded full service agency Nexus/H its 2008 UK TV advertising activity.
The campaign will primarily cover two healthcare brands, Cura-Heat and Kool n Soothe. Kobayashi is now a major player in worldwide healthcare markets with global distribution of its products.
UK TV will focus on prime spots on Channel 4 and Channel 5 for both brands, including the launch of several product extensions.
Richard Noal of Kobayashi said, “This is an exciting time for the non-medicinal products market, with more people wishing to take care of their well-being. Nexus/H demonstrated a clear understanding of working with a Japanese manufacturer.\"
This new client for Nexus/H is a further addition to the agency’s new business wins in the last two months, which have included sports brand Callaway Golf and, more recently, French wine label, Castel Freres.