HMV relaunches website in line with new look
HMV has launched a new look website in line with the brand’s first major image overhaul in more than 15 years.
Designed by Manchester digital agency Code Computerlove, the site incorporates HMV’s new brand identity and ‘Get Closer’ strap-line, as well as promising enhanced usability.
Justin Moodie, HMV’s head of online, explained: “After months of usability research, design and coding we\'ve completely changed the look and feel of the HMV site - it\'s more open, bright and welcoming.
“We\'ve changed our messaging to make it easier for customers to find what they want and then buy it; standardised our icons to make the site more intuitive; and updated all our promotions and offers to reflect the new look of the company.”
HMV has also redesigned their customer e-shots and plan to introduce more new features to the website, including a ratings and reviews system, customer tagging, a new wish-list and better navigation in the coming weeks and months.