...as the agency is appointed to handle the Regus group\\\'s account
BJL has been appointed as lead agency by office space provider, Regus Group.
The company has tasked BJL with helping to evolve its offering and the transition from an “office space provider to a “workplace solutions provider.”
As part of this move, Regus will launch a new range of products and services to build on its service portfolio from serviced offices to “drop in business lounges” and “virtual PA services.”
The agency will report into Regus’s chief marketing officer, Jayne O’Brien in reviewing the brand as well as strategy development and campaign implementation.
BJL has already been involved with the launch of the group’s new London Bridge Lounge, which targets mobile workers and will provide ‘drop-in’ access to all the services and support that they need to maximise their time and “maintain high levels of productivity”.
This will be the first location as the concept is rolled out across 950 locations, around 70 countries worldwide. “
Regus was launched by British entrepreneur Mark Dixon in 1989, when he launched his first business centre in Brussels, Belgium.
Met with strong demand, Dixon went on to develop a global network of fully equipped, furnished and staffed business centres, which are tailored to the specific needs of businesses.