No Catch fingers BOB for fishy promotional task
No Catch, one of Europe’s fastest growing seafood brands, is aiming to blow its competitors out of the water with the launch of No Catch... Just Fish Fingers, the world’s first sustainable, organic, fresh cod fish fingers.
The fast-growing Scottish brand, owned by Johnston Sustainable Sea Foods, aims to pave the way for a new category of healthy convenience food with consumer appeal crossing all age barriers.
The bold, pink packaging associated with the No Catch brand has been retained by Design Bridge, who created the new pack, this time featuring fish finger caricatures.
Edinburgh-based BOB Marketing will continue to work on the promotional activity, which will be stepped up following the launch of the new line.
The launch coincides with the update of the No Catch website www.nocatch.co.uk, created by Vision Architects.